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Website UX · Culture · Events · 2026

Designing one digital entry point for many creative experiences.

Creative Minds Madagascar brings together creative communities, learning, competitions and events. For the third edition, I contribute to the website UX/UI and to activities around Creative Week, connecting the online experience with what participants will encounter in person.

Edition
3rd Edition · Culture Edition 2026
Theme
From Madagascar to the World
Role
UX/UI Designer
Also
Event organization involvement
Creative Week
4–6 December 2026 · ESTI Antanimena, Antananarivo
Creative Gala
11 December 2026 · Palais d’Andafiavaratra

03 / Web experience

Creative Minds Madagascar

Culture Edition 2026

01 / The service behind the website

One initiative, several audiences and different reasons to visit.

Hero of the 2026 home page: the zebu emblem above three lines of monospaced text, “Creative Minds 3E, Madagascar MG, TNR - MDG”, over a dark woven textile, with the title “From Madagascar to the World” in the lower left.
Authentic screen · Home 2026, desktopThe home opens on the theme, “From Madagascar to the World”: emblem and woven textile before any schedule.

Creative Minds is more than an event page: Culture Edition includes Creative Week and Creative Gala, talks, masterclasses, exhibitions, competitions, open calls, ticketing and partnerships. The structure has to lead each audience to its next step.

Creative Minds Madagascar · 2026 website

Home · nine menu entries

  • Creative Week

    • Programme and practical information
    • HI-1-SANA · collaborative non-digital art
    • 2MORROW · programme of two competitions
    • › TSY TONGA VOLY · game jam
    • › STORM / Creative Jam · graphic design

  • Creative Gala and Awards

    • Creative Gala
    • Awards
    • Laureates

  • Taking part

    • Open calls
    • One application file in six steps

  • Ticketing

    • Tickets
    • Checkout
    • Confirmed ticket

  • About and Contact

    • About
    • Contact
    • Partners (home section)
Structure of the 2026 site as designed: competitions under Creative Week, participation and ticketing as their own flows, Gala, Awards and laureates from the home and the footer.

Read from the real-content home navigation and page set, consistent with the live website.

02 / The challenge

How do we help different people find the right path?

Preserve the energy of the edition’s identity while organizing a large amount of changing information into a clear, responsive experience.

03 / Audience and tasks

Audience and tasks.

Audience 01

Visitors

  • Dates and venues
  • Programme
  • Practical information

Next step: Creative Week

Audience 02

Competition participants

  • Eligibility
  • Rules
  • Deadlines
  • The participation route

Next step: Taking part

Audience 03

Professionals and partners

  • The initiative
  • The event format
  • How to get involved

Next step: About and Partners

Audience 04

Gala audience

  • What Creative Gala is
  • When it happens
  • How it differs from Creative Week

Next step: Creative Gala

Each audience, what it needs and the part of the site that answers it.

Derived from the programme and website requirements; no user interviews documented.

04 / UX decisions

UX decisions.

  • A

    Separate the two event experiences, preserve one clear identity

    Two events with different roles, one identity: the site must make the difference obvious.

    Trade-off

    Ease of orientation versus fragmentation of event information.

  • Section “Créer d’abord, célébrer ensuite” of the home page: two cards, Creative Week on 4–6 December 2026 at ESTI Antanimena and Creative Gala on 11 December 2026 at the Palais d’Andafiavaratra, each with a photograph, a short text and a link.
    Authentic screen · Home 2026, events sectionDecision A as designed: one card per event, dates, venue, own link, same visual language.

  • B

    Organize the participation journey around questions people ask

    Visitors should answer their first questions in order, without the whole rulebook.

    1. EligibilityAm I eligible?
    2. SubmissionWhat can I submit?
    3. DeadlineWhen?
    4. RouteHow?
    5. Follow-upWhat happens next?
    The participation journey as the questions people ask (decision B).
  • Top of the “Appels ouverts” page: an introduction announcing six calls and one application file in six steps, then the first row, HIRAISANA, with its programme “Creative Week / No digital”, the status “Informations à venir” and a “Découvrir” link.
    Authentic screen · Participate page, excerptOne row per call: programme, status, link. Designed page, where the status still reads “to come”; the live site carries the current calls.

  • One row per call, the rules one step further

    Problem
    Six calls with their own rules would bury the first questions if shown at once.
    UX principle
    Progressive disclosure  (opens in a new tab) · Nielsen Norman GroupThe design follows this principle: essentials in one row, rules and the six-step file behind the link.
    Design decision
    A list of calls with programme, status and one link each.
    Visual evidence
    Open-calls excerpt · competition pages, section 05.
    Outcome · status
    Designed in the 2026 file.

  • C

    Balance expressive art direction with reading clarity

    Keep the strong identity of Culture Edition without making schedules, rules and forms hard to read.

  • Expressive, but nothing competes with the information

    Problem
    A loud layout would make schedules, formats and actions harder to read.
    UX principle
    Aesthetic and minimalist design  (opens in a new tab) · Nielsen Norman GroupThe competition page and the mobile menu illustrate it: one statement, one line of facts, two actions; a plain numbered menu.
    Design decision
    Few elements per screen, practical information in short labelled rows.
    Visual evidence
    TSY TONGA VOLY page, section 05 · mobile menu below.
    Outcome · status
    Designed in the 2026 file.

  • D

    Plan for mobile event discovery

    Event information is read on phones: navigation, dates and actions must work without hover or complex motion.

  • Mobile hero of the home page: the zebu emblem over the woven textile and the title “From Madagascar to the World”, with the menu button in the top bar.
    Authentic screen · Home 2026, mobileThe identity holds at phone width: emblem, textile, title.
    Open mobile menu on a black background: nine numbered entries, Accueil, À propos, Creative Week, Creative Gala, Awards, Contact, Participer, Billetterie, Lauréats, and a “Fermer” button.
    Authentic screen · Mobile menuThe menu: nine entries in a numbered list, the same destinations as desktop.

05 / Inside Creative Week

Two competitions under one programme, one page each.

Creative Week hosts HI-1-SANA, a collaborative non-digital art competition, and 2MORROW, a programme of two competitions: TSY TONGA VOLY, the game jam, and STORM / Creative Jam, graphic design. Each competition keeps its own page on a shared skeleton.

Two cards of the 2MORROW page: “01 / Game jam · TSY TONGA VOLY”, a game jam organised around two categories, 3STYLE and UZIT, and “02 / Creative jam · STORM”, the graphic design championship in an e-sport format, each with a “Découvrir” link.
Authentic screen · 2MORROW page, the two challengesThe 2MORROW page: two competitions side by side, each with number, format, description and link.
Hero of the TSY TONGA VOLY page on a dark pinstriped background: the breadcrumb “Creative Week / 2MORROW”, the statement “Jouer. Mélanger. Questionner.”, the line “Game jam · 2MORROW · Creative Week 2026 · ESTI Antanimena”, a short description and two buttons, “Participation · infos à venir” and “Découvrir 2MORROW”.
Authentic screen · Competition page, TSY TONGA VOLYThe TSY TONGA VOLY page: breadcrumb, statement, one line of facts, two actions.

Hierarchy confirmed by the organisers; rules and dates are published on the website.

06 / In sequence

From the home to a competition page.

Three authentic screens in the order a visitor meets them: the home, the 2MORROW programme, the TSY TONGA VOLY page. The sequence shows the hierarchy, Creative Week › 2MORROW › one competition; the transitions are presentation only, not a recording of the website.

Scene 1 of 3 · Home · From Madagascar to the WorldThe theme before any schedule: emblem, woven textile, title.

Screens of the 2026 design file, consistent with the live website; the 2MORROW excerpt is shown whole on the soft surface.

07

My role.

I design the UX/UI of the website and help organise Creative Week, which keeps the site close to the event; design, content, production and organisation are collective work.

08

Outcome and present status.

Status · October 2026

Website live · third edition in December 2026

The website is live; the screens shown come from the design file and match it. Ticketing and checkout screens are not reproduced (provisional dates, demonstration data). No attendance or satisfaction result before the edition.

creativemindsmg.com 

09

Reflection.

The website succeeds not by looking like the event, but by helping people understand what is on and how to take part.